Our Story - Behind the name

Derovi began with a simple problem and a big idea. Founders Mia De and Jack Rovi—whose names sparked our brand—were fed up with clothes and shoes that never fit quite right. Too tight, too baggy, or just not versatile enough, nothing seemed to work for life’s everyday moments, from morning hustles to late-night hangouts. So, they decided to fix it.

Mia brought her love for standout design, and Jack added his knack for smart solutions. Together, they dreamed up Derovi: a brand that combines their names and their vision for gear that fits your body and your life, no compromises. But they didn’t stop there.

They built Derovi on a philosophy that drives us every day—highest quality meets honest prices.

For Mia and Jack, quality isn’t negotiable. Every stitch, every sole, every detail is crafted to last and perform. But they also believe you shouldn’t have to break the bank to look and feel your best. That’s why Derovi delivers top-tier clothing and footwear at prices that make sense—because great style and real value should always go hand in hand.

From casual days to big nights, Derovi is here to adapt to every occasion, with fits you can trust and a price tag you’ll appreciate. This is more than a brand—it’s Mia and Jack’s promise to you: quality you can feel, at prices you can believe in.

Welcome to Derovi !